Marketing agencies have tons of tasks to balance on the daily. Between managing projects, clients, sales pipelines, resources, and finances, billable time can easily get lost in the shuffle.
If you’re experiencing friction, bottlenecks, or silos with your current tech stack, it may be time for a change. That’s where PSA tools come in.
PSA tools are geared toward the professional services industry, so they address common problems and provide intelligent solutions that more basic project management platforms won’t.
We’ll explain what PSA software is, the common project management conundrums it addresses, and the benefits for digital marketing agencies. That way, you can see if switching to a PSA tool may be the right move for you and your organization.
The ‘PSA’ in PSA software stands for Professional Services Automation. That means that PSA software will inherently automate much of your processes to help you get a leg up on efficiency. The overall purpose behind PSA tools is to organize and bring to light all facets of project management for the professional services industry. This way, marketing agencies and other professional service firms can get a better grip on the moving parts they have to deal with to run the business.
PSA software provides solutions that leverage automation, when applicable, to help marketing agencies manage:
Whereas you can go out and find a separate solution to deal with each segment of your project management, PSA solutions are more holistic in nature. PSA software serves organizations like marketing agencies, IT firms, and more by streamlining processes in the digital environment. Because these tools leverage automation, they tend to keep more of your data in one place, so that they can ‘learn’ and become ‘smarter’ to give you more of an edge on productivity and profitability. In short, PSA software helps agencies cut costs and increase their billability, aka revenue.
Marketing agencies specifically are apt to benefit from PSA software to help promote operational efficiency, especially for globalized teams. These businesses leverage PSA software to automate the entire customer lifecycle, so no stone is left unturned. From time tracking and sales, to project management and resource planning, PSA software keeps it all together under one digital roof. Especially when paired with a powerful CRM for marketing and sales, PSA tools help agencies uncover new revenue opportunities by streamlining processes and offering two-way integrations with other tools.
To state the obvious, challenges abound with agency project management and connecting teams. It’s imperative to engage in efficient and profitable work, without losing sight of the big picture. Luckily, that’s exactly what PSA software is designed to do. Check out the more obvious benefits of adopting a PSA tool:
With real-time updates, anyone on the team can easily see where their coworkers are on a project. Everyone who needs to can see the overview of a project, including the status and what tasks are needed in the appropriate timeline.
Menial-but-necessary admin tasks add up fast. Manually entering invoices, hours, etc. takes up a lot of time; it’s costly and can quickly get overwhelming without a solution in place. Plus, things can easily fall through the cracks. PSA software automates much of these admin processes for you, freeing up more time and energy for you to grow and scale your business.
Bottlenecks and burn out can easily take over an agency. The #1 way out is to prevent them from happening in the first place. Enter resource management. When you know how your resources are being allocated, you can ensure no one person is taking the majority of the work. You can also make certain work isn’t getting stuck at critical stages throughout the process
Information with global marketing teams can easily get siloed. Therefore, things become less and less transparent. What’s going on with each team gets stuck with one team or in one software platform and often stays there. This creates a ton of miscommunication and makes it harder for teams to collaborate effectively. To solve the problem, PSA software provides a singular point of info with real-time updates that let you see your entire organization. With a dramatically higher level of transparency, business leaders and managers can pinpoint weaknesses and address them quickly.
More transparency means better decision-making. Making business decisions as a leader of an agency is a big deal, and you can’t just trust your gut or go on incomplete data. Increased visibility with a PSA tool means that project managers and team members alike can make better decisions thanks to the available insights, particularly concerning time tracking and budget.
It can be easy to get overwhelmed with projects that end up being huge but aren’t actually that profitable for your team in the end. When you can properly forecast your resources and timelines with PSA tools, you can make budget estimates that allow you to stay profitable. Visibility alongside better resource management from PSA software empowers you to see what projects you have that are the most profitable for your team. This means better future decisions for your sales department and your creative team.
If any of the frustrations we discussed here sound familiar, and/or the benefits are what you want, PSA tools may be a lucrative fit for your marketing agency. A global leader in the PSA software space, PSOhub integrates with the tools you already use and ensures a smoother transition between sales and project management.
And you can try it out for FREE, so there’s nothing to lose :)